Story
MCHI carries my story — in its name and in the love knot of its logo.
Every brand tells a story. This one begins long before MCHI came into being.
The MCHI logo carries a special meaning. It is based on the Algerian love knot – a traditional symbol that for generations has stood for connection, constancy and the strength of human relationships.
My Algerian heritage is an essential part of my identity. With MCHI, I wanted to make this connection visible in a subtle way and let my roots flow into the identity of the brand. The logo therefore unites not only form and design, but also past and future, culture and creativity.
In this sense, the love knot symbolises the bond with my roots, with the people who shaped me, and with the values that accompany me to this day. At the same time, it embodies the essence of MCHI: creativity does not come from nothing. It grows from experiences, memories and all the things that shape us. It connects inspiration with craft, idea with execution, past with future. It is exactly this connection that defines the identity of MCHI.
The name MCHI also carries my personal story, as it was born from my own name. Together, name and logo tell a story of identity, heritage and creativity.
MCHI is therefore more than a brand. It is an expression of my story and my values – a symbol that our roots do not hold us back, but give us the strength to shape our own path.
Rooted in my heritage. Inspired by creativity. Designed for the future.